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SBER CONFERENCE
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SBER CONFERENCE
About
Moscow
DATE
2016
LOCATION
19, VAVILOVA, MOSCOW, RUSSIA
TYPE
BANK
EXPERTISE
INTERIOR DESIGN
TOTAL AREA
600 M² / 6, 458 FT²
CRISIS OF MODERNISM
Parametricism is a significant new style after modernism. This unique style calls for scale in everything from architecture and interiors to large-scale urban design. The style, born from digital animation techniques and developed over the past 15 years, claims hegemony in avant-garde architecture, and interiors and follows as a new long wave of systematic innovation. The style that has become our source of inspiration closes the transition period of uncertainty that was generated by the crisis of modernism, and this was marked by a number of short-lived episodes, including Postmodernism, Deconstructivism, and Minimalism.


TECHNOLOGY
In this variant, we proposed to implement a new concept using high-tech acoustic panels for wall and ceiling decoration, with hidden LED illumination of the main elements of decoration and the use of a new generation INDOOR LED screen, which is a multimedia system with a high level of vibration resistance, high image clarity and lightness in assembly. Also, we proposed to use a collapsible scene system, with the possibility of its transformation and movement.
ABSOLUTE TRANSFORMER
The conference hall is a special pride of the headquarters of Sberbank - the leading bank in the country. On its account, there was an extremely straightforward installation: to make an absolute transformer capable of embodying the most fantastic idea of any event. The layout is arranged so that it doesn't have a fixed place in the traditional sense in this variant. All elements, be it a stage or the main screen, can appear anywhere in the hall, as well as the participant's and guests’ seats. Therefore, wall decoration with innovative LED panels suggests placing any content to enhance the effect of any event - from a symphony orchestra to plenary meetings of a bank.
ECO ~ LOFT
The style of this variant follows from the design features of the premise while combining the use of decoration from natural materials. The layout is made on the principle of an amphitheater, raising the levels with visual places from small to high. The podiums with the seats can be transformed and moved. The finishing of walls is made of architectural concrete with geometric rustication, and the structures of the columns are framed with metal. The flooring is finished with innovative parquet.
FUTURISM
What did futurism bring to humanity? Outrageous, movement and aggressive manner, characteristic of futurism, helped to popularize and glorify progress. The modern development of art owes much to futurism. The denial of authority is always a search for a new one, always an expansion of a familiar view of the world around us. The search for new ideas and the creation of new norms helps humanity not to stand still, it helps to develop its macro cosmos. This variant has a soaring look, and lightness with an emphasis on speed and the use of new innovative finishing materials and industrial methods.
ORGANIC ARCHITECTURE
The interior, arising from the internal content, the rejection of traditional laws of form - these are the characteristic features of the architectural language of style, which the concept of "organic architecture" can define. In this variant, the leading element is finishing with natural material - wood panels, using organic colors and shapes. Design in this situation is unfolding in a new direction - in the order of authenticity and honesty. Soft lighting with various control scenarios emphasizes the warm energy of the concept.
MKDEZEEN
ARMANI / CASA
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