Marina Kombalina visited the famous bureau Zaha Hadid Architects in London, UK. Here, next to the office, there is a small museum that contains incredible sketches and models of the bureau's projects, unique furniture, and accessories produced in collaboration with world-famous brands such as LWMH, striking with their fantastic design. In addition, it was valuable to discuss with colleagues the principles and perspectives of the fundamentals of Parametricism in design. Behind these principles, philosophy, and technology is the future of world urbanism.